EZlocal Help Center: general

Make sure all of your profile data is complete in EZlocal.

Along with your basic business information, like business name, address, phone number and primary category, it’s important to include other important details such as: website, email, hours of operation, business description, logo, and photos.

The following fields, at minimum, must be filled out in order to ensure submission to the maximum number of directories:

• Business Name
• Business Address (Service Area Businesses: choose option to 'hide' address)
• Primary Phone
• Website
• Primary Category
• Business Description (200 characters minimum)
• Business Hours

What happens next?

Once you activate Listing Sync, your business profile information in EZlocal will be treated as the primary “trusted source” of information to distribute to the local search ecosystem

You can expect to see your location information sync across partner directories within a few minutes to a few weeks, depending on the directory. Most syncing should complete within 24-48 hours. If your location information requires data cleansing this can take up to 6 weeks to complete.

To ensure submission to the maximum number of directories, it’s important to include business details such as: website url, primary category, hours of operation, and business description (200 characters).

We will be adding multi-location account management soon! For now, the only way to manage multiple locations is to create a unique account (unique email) for each location. You must also purchase an individual subscription for each location you wish to manage through Listing Sync.

Yes. You will be required to enter a business address for verification purposes and so that we can determine the service area.

Your address should reflect your actual, real-world location. Completing the Street Address field is required. Use an accurate address and service area for your business location. Virtual offices and PO boxes are generally not considered real-world addresses and you should avoid using them to create local business listings.

You can then select the ‘Service Area Business (hide address from public view)’ checkbox. With this option selected your business address won’t be sent from us to directories within our Listing Syndication Network. However, please keep in mind that this option changes the directories that we support for your business location. Data Aggregators like Data Axle, Localeze, and Foursquare require a verifiable address.

In the Listing Sync dashboard, certain listings may be marked as 'show address to get listed' if your business is a Service Area Business (SAB).

Disabling the SAB functionality in the business profile will allow Listing Sync and/or Listing Distribution to submit your business information to the various data aggregators/sources for updates.

If a directory already has a business address for your SAB location, it won’t be removed by selecting the ‘hide address’ option. You will need to reach out to the publisher directly to have your address removed or hidden from public view.

Note: The general rule of thumb for many directories (e.g., Google Business Profile, Bing, Yahoo, etc.) is that you need a physical address. Not all listing sources support P.O. Boxes or virtual addresses.

You can update your billing and account information from the settings (gear icon) tab at the top right corner of the dashboard or by visiting: https://dash.ezlocal.com/account/

Connecting your Google Business Profile allows you to view insights, respond to customer reviews, boost your star rating, and manage your business profile and reputation all from one place.

To connect your Google Business Profile to your EZlocal dashboard:

Navigate to Reviews > Connect Google.

Alternately, you can also connect to Google via the Listings Sync page. Make sure you connect using the same email address that you use to manage your Google Business Profile.

1) Voice Search Apps

Get found in voice search by submitting your relevant business details to voice search apps and voice search data providers. Each voice search app requires structured information related to your business. Voice Search Optimizer is included with your EZlocal Listing Sync Premium subscription. With Voice Search Optimizer, your business information is sent to all of the leading voice search assistants - Google Assistant, Amazon Alexa, Apple Siri, and Microsoft Cortana.

Manually claim your Apple Maps listing to seed Apple Siri. Verify and optimize your Google Business Profile to seed Google Assistant. Make sure your Google Business Profile Q&A feature is enabled. Amazon Alexa and Bixby rely on business information primarily from Foursqaure (primary source) and Yelp (secondary source).

2) Website Q&A for Voice Search Results

Data for voice search results are also sourced from FAQs provided on business websites.

Voice search technology relies on natural language processing, which means that it is more likely to understand and respond to conversational queries. By including a voice search optimized Q&A section on your website and online busines profiles, you are providing relevant information in a conversational and structured format that can be easily parsed by search engines powered by voice search queries.

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic and should reflect frequently searched questions related to your business and location. Properly marked up, FAQ pages may be eligible to have a rich result on search and an action on the voice assistants, which can help your site reach the right user.

To optimize for voice search, your website information needs to be dialogue-friendly. Answer commonly asked questions related to your product. Use specific keywords that a potential customer would use when they're ready to purchase. Users tend to use long-tail keywords in voice search.

Website Integration

Use the EZlocal Voice Search FAQ builder to generate HTML code for multiple Voice Search FAQs for your business website. The HTML code generated allows you to embed the discoverable FAQs into your webpage.

From your business dashboard, go to Profile > Q&A:

Once you complete the Q&A, copy and paste the generated code onto the HTML webpage of your business website where you want the FAQ's to appear. Schema markup is a type of structured data — essentially, it’s code you add to your website’s HTML that helps Google and other search engines provide more detailed results.

EZlocal's Voice Search Optimizer entails optimizing your business content, location, and brand information to increase your likelihood of ranking in voice search results. Voice Search 'SEO' is mostly about sending the proper data to Google Search, Apple Maps, Facebook, and Bing.

With Listing Sync Premium, EZlocal delivers a 98% Voice Search Readiness Score by ensuring optimal information for the top voice assistants.

Everyone has some sort of device these days that you can speak into to get results. Amazon Alexa, Apple Siri, Google Assistant; whether it's on your phone or it’s sitting in your home, they are everywhere. But how can you use them to your advantage?

There are 3 types of voice searches:

1) Direct: a voice command such as "Hey Alexa, call EZlocal" or "Ok Google, make a reservation at Olive Garden".

2) Discovery: searches such as "plumbers near me" or "what are the best hair salons near me?".

3) Knowledge search: a voice question such as "Siri, how often should I replace my windshield wipers?" Most customer conversions happen through Discovery and Direct search, however knowledge search can also drive traffic and convert customers when they are looking for your expertise on a topic.

Related: How to Optimize for Voice Search Apps