Make sure all of your profile data is complete in EZlocal.

Along with your basic business information, like business name, address, phone number and primary category, it’s important to include other important details such as: website, email, hours of operation, business description, logo, and photos.

The following fields, at minimum, must be filled out in order to ensure submission to the maximum number of directories:

• Business Name
• Business Address (Service Area Businesses: choose option to 'hide' address)
• Primary Phone
• Website
• Primary Category
• Business Description (200 characters minimum)
• Business Hours

What happens next?

Once you activate Listing Sync, your business profile information in EZlocal will be treated as the primary “trusted source” of information to distribute to the local search ecosystem

You can expect to see your location information sync across partner directories within a few minutes to a few weeks, depending on the directory. Most syncing should complete within 24-48 hours. If your location information requires data cleansing this can take up to 6 weeks to complete.

To ensure submission to the maximum number of directories, it’s important to include business details such as: website url, primary category, hours of operation, and business description (200 characters).

To access your existing business profile, log in at: dash.ezlocal.com

To claim or create a new business listing, go to: ezlocal.com/free-business-listing

Yes, EZlocal offers a free business listing on our web directory. With our free listing, your business can gain online visibility and be found by potential customers. Additionally, we provide free tools to help you manage and enhance your online presence.

For businesses looking for more advanced features and broader reach, we offer additional paid plans:

• Dash Pro: Instantly syncs and protects your business data across 40+ top directories and apps (including Bing, Apple Maps, Mapquest, and more), ensuring consistency and accuracy everywhere online.
• Dash Premium: Offers all the benefits of the Pro Plan, plus distribution to premium business data aggregators like TransUnion Digital Business Profile (formerly Localeze) and Foursquare, and additional features such as Google Business Profile integrations for managing reviews and posts, and AI-assisted content generation for your business profile, website, logo, and social media content.
• Full service: Let our team handle your digital presence from top to bottom. Call (877) 416-2378 or schedule a demo today.

Whether you choose our free listing or one of our comprehensive paid plans, EZlocal is dedicated to helping your business succeed online.

For more information, see our Plans & Pricing page.

We will be adding multi-location account management soon! For now, the only way to manage multiple locations is to create a unique account (unique email) for each location. You must also purchase an individual subscription for each location you wish to manage through Listing Sync.

Yes. You will be required to enter a business address for verification purposes and so that we can determine the service area.

Your address should reflect your actual, real-world location. Completing the Street Address field is required. Use an accurate address and service area for your business location. Virtual offices and PO boxes are generally not considered real-world addresses and you should avoid using them to create local business listings.

You can then select the ‘Service Area Business (hide address from public view)’ checkbox. With this option selected your business address won’t be sent from us to directories within our Listing Syndication Network. However, please keep in mind that this option changes the directories that we support for your business location. Data Aggregators like Data Axle, Localeze, and Foursquare require a verifiable address.

In the Listing Sync dashboard, certain listings may be marked as 'show address to get listed' if your business is a Service Area Business (SAB).

Disabling the SAB functionality in the business profile will allow Listing Sync and/or Listing Distribution to submit your business information to the various data aggregators/sources for updates.

If a directory already has a business address for your SAB location, it won’t be removed by selecting the ‘hide address’ option. You will need to reach out to the publisher directly to have your address removed or hidden from public view.

Note: The general rule of thumb for many directories (e.g., Google Business Profile, Bing, Yahoo, etc.) is that you need a physical address. Not all listing sources support P.O. Boxes or virtual addresses.

Understanding Directory Requirements for Service Area Businesses (SABs)

While major platforms like Google allow Service Area Businesses (SABs) to hide their physical addresses and emphasize defined service areas instead, some online business directories, especially less prominent or niche ones, may still require a published physical address to create or maintain a listing. In such cases, you'll need to decide whether to provide the address to secure the listing on that platform or skip it to preserve your privacy and align with your business model. Hiding your address as an SAB has little direct impact on the overall quality of your listing sync or citations, but it shifts the focus from a fixed address on mapping services to a broader service area representation. This choice won't hinder your search rankings, provided your Name, Address (if applicable), and Phone number (NAP) details remain consistent across your Google Business Profile, website, and all other online directories. Clearly defining your service area also helps maintain strong local search visibility.

• Best Practices for SABs: Define Your Service Area Accurately: In your business profile settings, specify the exact areas you serve to ensure they match your actual operations, this prevents mismatches that could affect search results.
• Maintain NAP Consistency: Keep your business name, phone number, website URL, and any address details identical everywhere online, including your Google Business Profile and other citations, to support better SEO and visibility.
• Monitor and Correct Listings: Regularly check for unverified or misconfigured listings that incorrectly show or hide addresses, and update or remove them to avoid confusing mapping services or disrupting your local search performance.

If you encounter issues with a specific directory requiring an address, contact our support team for guidance on alternatives or resolutions.

You can update your billing and account information from the settings (gear icon) tab at the top right corner of the dashboard or by visiting: https://dash.ezlocal.com/account/

How to set up and verify a Google Business Profile (service-area businesses)

This guide walks you through creating or claiming a Google Business Profile and completing Google’s verification process. It is written for service-area businesses (SABs) - plumbers, cleaners, HVAC, landscapers, mobile services, and similar businesses that go to the customer.

Do this on Google first. After your Google Business Profile is verified, connect it in Dash so EZlocal can help you manage reviews, insights, and listing updates.

Google Business Profile is free. If anyone calls, texts, or emails asking you to verify, renew, or “unlock” your listing, it is not Google.

Who this guide is for

Use this guide if your business goes to the customer:

• You work at the customer’s home or job site
• Customers do not walk into your office or home for service
• You operate from a home, warehouse, or small office that is not a public storefront

If customers regularly visit you at a staffed location with permanent outdoor signage, you are a storefront (or hybrid) business. The verification video rules are different for those businesses.

For how service-area listings work inside EZlocal, see Can I manage my Service Area Business (SAB) through EZlocal? and How do I create a compliant Service Area Business (SAB) listing on EZlocal?.

Where this fits with EZlocal

1. Create, claim, and verify your Google Business Profile using this article.
2. Make sure the public street address is hidden and your service areas are accurate.
3. Connect the verified profile in Dash.
4. If the Google listing is already claimed or verification fails, see How to resolve claimed listings or verification issues on EZlocal and email cs@ezlocal.com if you still need help.

When Google shows a permission warning during the Dash connection, that is expected. See Why does Google warn that EZlocal can edit or delete my Google Business Profile?.

What you need before you begin

Gather these items first. Most failed setups happen because something on this list is missing.

1. A Google Account you control. Use an account the business will keep long-term. A company email (for example, you@yourbusiness.com) linked to a Google Account is best. Do not use a personal account you may lose later.
2. Your exact real-world business name. The name on trucks, invoices, contracts, and your website.
3. A real physical address. Home or office is fine. Google needs this behind the scenes even if customers never see it. Do not use a PO Box, virtual office, UPS Store / mailbox center, private mailbox (PMB), or any address you only rent for mail.
4. A working business phone number you can answer. Automated phone menus often cannot receive Google’s verification code.
5. Your website, if you have one.
6. A list of areas you actually serve. Cities, towns, or ZIP codes. Up to 20. Keep the overall area realistic, generally within about 2 hours’ drive of where the business is based.
7. A smartphone with the Google Maps app and a camera. Video verification is the method Google uses most often now. The video must be recorded on the phone through Google, not uploaded from your camera roll.
8. Proof the business is real for the video: branded vehicle, tools and equipment, workspace, uniforms or branded shirts, business cards, invoices, or a business license. Cover account numbers and ID numbers before filming.

Rules that keep service-area listings from getting suspended

Read these once before you create or claim anything.

• You are eligible if you meet customers in person, either at their location or yours. Online-only businesses are not eligible.
• Create only one profile for the metropolitan area you serve. Do not make one listing per city or ZIP code. Multiple listings for the same service-area business can get the account suspended.
• Hide your street address from the public. If customers do not come to you, do not show the address. You still give Google the real address privately so it can verify you. The public profile should show the areas you serve, not your home or office street.
• Do not list a storefront you do not have. If there is no permanent sign with your business name on the building, do not say customers can visit you there.
• Use the real business name only. Good: Johnson Plumbing. Not allowed: Johnson Plumbing | Emergency Plumber Near Me Dallas Fort Worth.
• Search first. Many businesses already have an unclaimed listing on Maps. Claiming the existing one is safer than creating a second listing.

Step 1: See if your business is already on Google

Do this on a computer while signed into the Google Account you will use.

1. Go to Google and search your business name + city.
2. Also search on Google Maps.
3. Look at every result that matches your name or phone number.

Tip: Also Google search your phone number in quotes: "(555) 555-5555". Duplicate listings often hide under an old name but share the same number.

What to do with what you find:

• Nothing that is clearly you — Create a new profile (Step 2).
• Your business, with “Own this business?” or “Claim this business” — Claim it (Step 2B). Do not create a new one.
• Your business, already managed by someone else — Request access. Do not create a duplicate.
• A close-but-wrong listing (old name, old owner, wrong address) — Do not claim a listing that is not yours. Create yours only if it truly does not exist.

Step 2: Create a new profile (if none exists)

1. Sign in at business.google.com/create or business.google.com/add.
2. Enter your business name exactly as customers know it ("LLC" and "Inc" are not required). If Google suggests an existing listing, open it and check whether it is yours before continuing.
3. Choose your primary category. Pick the one that best describes what you mainly do (for example, Plumber, House cleaning service, HVAC contractor). You can add more categories later. Use as few as needed.
4. When Google asks if you have a location customers can visit, choose No. This is the key service-area setting. Choosing Yes when customers do not visit you is a common reason profiles get flagged.
5. Add your service areas:
   • Use cities, postal codes, or named areas you actually serve.
   • You can add up to 20.
   • Do not set a giant region you rarely work in. Google recommends keeping the overall area within about 2 hours’ driving time of your base.
   • You cannot set a simple “radius in miles” on new profiles. Use cities or ZIPs.
6. Enter your phone number and website. Use a number that rings to you.
7. Review every field. Then click Finish.

You can also start from the Google Maps app: Contribute → Add place → Is this your business?

Tip: Finish the basic details before you tap Verify. Changing the name, address, or category after you start verification can reset the process.

Step 2B: Claim an existing unclaimed profile

If Maps or Search already shows your business and it is not verified:

On a computer

1. Open Google Maps or Google Search.
2. Open the listing.
3. Click Claim this business (Maps) or Own this business? (Search), then Manage now.
4. Follow the on-screen steps.

On a phone

1. Open the Google Maps app, signed into the correct Google Account.
2. Search and open the listing.
3. Tap About → Claim this business → Manage now.

After you claim it, immediately check:

• Name is correct
• It is set as a service-area business (customers cannot visit)
• Address is hidden from the public
• Service areas are accurate
• Phone and website are yours

Then go to verification.

If someone else already owns the Google profile

Do not create a second listing.

1. Go to business.google.com/add.
2. Enter the business name and details until Google says someone else may manage it.
3. Click Request access and complete the form.

What happens next:

• The current owner is emailed and typically has a few days to respond (Google’s help page lists 3 days).
• If they approve, you can manage the profile.
• If they deny it, you can appeal with documents that prove you own or run the business.
• If they do not respond, Google may let you verify and take over. That option is not always shown.

If the listing is a service-area business with no public street address, Google’s help page says you may need to contact support and choose Transfer ownership of listing.

Tip: Use the Google Account and email that match your website and business documents. That makes ownership requests easier to approve.

Step 3: Set the listing as a true service-area profile

Before you verify, confirm the public profile will not show a street address.

1. Open the profile at business.google.com.
2. Go to Edit profile → Location.
3. Next to the business location / address, turn off Show business address to customers.
4. Confirm your service areas are listed.
5. Save.

What customers should see after this: your name, category, service area (for example, “Serves Dallas, Plano, Frisco”), phone, and website—not your home street.

Google still keeps the real address privately for verification and distance. You are hiding it, not deleting the business from Google.

If you already verified an old storefront listing and now work only in the field, hide the address and keep only the service area. Do not leave a public pin on a house or unmarked office.

Note: In EZlocal, also mark the listing as a Service Area Business and hide the address there so your other directories match Google. See How do I create a compliant Service Area Business (SAB) listing on EZlocal?.

Step 4: Verify the profile

Verification proves you are allowed to manage the business. Until it is verified, customers generally cannot find the full profile, and you cannot use most management tools.

1. Open the profile.
2. Click or tap Get verified / Verify now.
3. Use only the method Google shows you. You cannot pick a different method yourself. Some profiles are asked to complete more than one method.

Google currently lists these options. What you see depends on your business type, region, public information, and hours:

• Video recording (most common for new service-area profiles). Record a short, unedited video on your phone through the profile. Review usually takes up to 5 business days. Details are in the next section.
• Phone or text. Google calls or texts the number on the profile with a code. Answer the call or open the text and enter the code. Phone trees / IVR systems usually cannot receive the code.
• Email. Google sends a code to the email shown on the verification screen. That is often a website-domain email, not a personal Gmail.
• Live video call. A live call where you show the same kinds of proof as the recorded video. Follow the on-screen schedule if this is offered.
• Mail / postcard. Google mails a code to the address on file. Official help still lists this method. Codes often arrive within 14 days. It is offered less often than it used to be, especially for service-area businesses. If you get it, do not change the name or address while you wait.
• Instant verification (uncommon). Sometimes available if the website is already verified in Google Search Console, or through bulk verification for large multi-location brands.

Tip: If video is offered, use it. Google recommends video when the business is eligible.

Step 5: Record a service-area verification video

Do this on a phone, signed into the same Google Account, inside the Business Profile / Maps verification flow. A video you filmed earlier and saved to your camera roll will not work.

Official video rules

Your video must be:

• One continuous take (no cuts, no editing, no music overlay)
• At least 30 seconds
• Unique (do not reuse someone else’s video)
• Recorded and uploaded from the mobile verification screen

Do not show:

• Bank account, tax, or ID numbers
• Other people’s faces
• Private information about you or anyone else

What Google wants the video to prove

Show all three of these in the same recording:

1. Where the business operates. Film street signs, nearby landmarks, or other clear markers around the real address (home or office). If you work from home, neighborhood street signs and nearby landmarks are acceptable. Do not film empty land or a place with no markers.
2. That the business exists. Show the tools, equipment, products, workspace, business cards, or branded clothing you actually use. A branded van or trailer is especially helpful.
3. That you manage the business. Show yourself doing something only the owner or staff could do, such as unlocking a branded vehicle, opening your tool storage, briefly demonstrating the service, or holding a business document that matches the profile name (permit, invoice, or utility bill). Cover account numbers and personal ID before you start recording.

A simple shot list you can follow

Plan this before you tap Record. Keep the video short—about 1 to 2 minutes is plenty.

1. Stand outside. Slowly show the street sign or nearby landmark.
2. Pan to your house, shop, or parking area without announcing a private street number if you do not want it spoken on camera.
3. Walk to your work vehicle or tool area. Unlock it on camera.
4. Show the company name on the vehicle, magnet, shirt, or invoice.
5. Show the main tools or equipment you use on jobs.
6. Hold one matching document for a few seconds (name facing the camera, numbers covered).
7. Say the business name once, clearly: “This is Johnson Plumbing. I own and operate this business.”

Then stop. Do not keep walking around.

How to submit it

1. On your phone, open the Business Profile and tap Get verified.
2. Choose Business video (wording may vary slightly).
3. Allow camera, microphone, and location access when asked.
4. Tap start, record in one take, then stop.
5. Watch the playback. If anything is missing or blurry, tap Try again.
6. Tap Upload video.

Wait for Google’s review. This can take up to 5 business days. You should get an email. The profile may show “pending” or “processing” until then.

If it is rejected, Google usually tells you what was missing. Record a new video that includes everything from the first attempt plus the missing item. Review the rejection notes before you film again.

Step 6: Confirm you are verified

You are done with verification when:

• You receive a confirmation email from Google, and/or
• The Get verified prompt is gone and you can fully edit the profile

Then immediately check Search and Maps while signed out (or in a private browser window):

• The profile appears
• The street address is not public
• Service areas look right
• Name, phone, and category are correct

Service-area edits can take up to 48 hours to show. Address-hiding can take a few days to update everywhere.

Step 7: Finish the profile after verification

Verification gets you listed. A complete profile helps customers choose you.

Add these as soon as you are verified:

• Hours you answer the phone or take jobs (plus holiday hours)
• Services you actually offer (use Google’s suggested services first, then add custom ones if needed)
• A short business description in plain language—what you do, where you work, who you serve. No keyword stuffing.
• Photos: team, vehicles, tools, before-and-after job photos. Real photos beat stock photos.
• Your website and appointment or quote link, if you have one
• A second owner or manager on the Google Account so the listing is not locked to one person’s login

Tip: Add a trusted employee or your marketing partner as a Manager. Do not share your personal Google password.

After the Google profile is verified and complete, connect it in Dash and make sure your EZlocal profile uses the same name, phone, hidden address setting, and service areas. See How to get started.

Common problems and how to fix them

“Get verified” came back after I thought I was done Verification did not finish, or Google wants another method. Open the profile and complete whatever it shows now.

Video was rejected Usually the recording was edited, too dark, missing a landmark, missing tools/vehicle, or did not show that you control the business. Film again in daylight, one take, and include all three proofs.

Address still shows on Maps Confirm Show business address to customers is off and service areas are saved. Wait several days. If it still shows, contact Google Business Profile support and say you are a service-area business that does not serve customers at the address.

I used a virtual office or mailbox That address is not eligible. Change the private address to the real home or office where the business operates, hide it from customers, then verify again. Do not keep a virtual office on the profile.

Google created a second listing Do not verify the duplicate. Report the extra listing and keep only one profile for the area you serve.

Someone is asking me to pay for verification Ignore it. Setup and verification are free.

I changed my name or address during verification That can cancel the current attempt. Put the information back to what you submitted, or start verification again after the details are stable.

I serve two cities 3 hours apart from one home base Use one profile and only the areas you truly cover on a regular basis. A huge service area does not make you rank in every town. It can look unrealistic and cause review problems.

Quick checklist

• I searched Google and Maps before creating anything
• I am using a Google Account the business controls
• The name matches real-world branding
• I selected No for “location customers can visit”
• Public street address is hidden
• Service areas are real and not oversized
• Phone and website are correct
• I completed the verification method Google offered
• If I used video: one unedited take, landmarks + tools/vehicle + proof I run the business
• After approval, I checked the public profile while signed out
• I connected the verified profile in Dash and matched my EZlocal SAB settings

Official Google pages

• Add or claim your Business Profile
• Sign up for Business Profile
• Verify your business on Google
• Verify with a video recording
• Manage service areas
• Guidelines for representing your business
• Request ownership

Related EZlocal Help articles

• Can I manage my Service Area Business (SAB) through EZlocal?
• How do I create a compliant Service Area Business (SAB) listing on EZlocal?
• How to resolve claimed listings or verification issues on EZlocal
• Why does Google warn that EZlocal can edit or delete my Google Business Profile?
• How to get started

Need more help?

If you get stuck on a duplicate listing, a rejected video, or an ownership request, do not create another Google profile. Creating a second listing almost always makes the problem worse.

Email cs@ezlocal.com with:

• Direct link to your EZlocal business profile
• Full business name, address, and current phone number
• Your full name and your role with the business
• Optional (helpful): Screenshots of the exact Google error or verification screen

Proof of ownership or affiliation may be required.

If your EZlocal business listing is already claimed by another user or you cannot receive the verification PIN via text message or phone call, you can still gain ownership. This guide walks you through the troubleshooting steps and how to contact support.

Standard Verification Methods

When you claim or update a listing, EZlocal uses these three options:

• Email Verification — A PIN is sent to any email address ending in @ezlocal.com or the business email on file.
• Text Message / SMS — A PIN is sent to the phone number currently listed for the business.
• Phone Call — An automated call delivers the PIN to the phone number on file.

What to Do If You Cannot Receive Text Messages or Phone Calls

1. Try Email Verification first if you have access to a valid email address for the business.
2. If email is also unavailable or you still need help, contact EZlocal Customer Support.

Email us at cs@ezlocal.com with the following information:

• Direct link to your EZlocal business profile
• Full business name, address, and current phone number
• Your full name and your role/position in the business or affiliation

What to Do If Your Listing Is Already Claimed by Another User

1. Go to https://ezlocal.com/free-business-listing/.
2. Enter the phone number for the business you want to claim (this is the primary way EZlocal locates your existing listing). The business name field is also required.
3. If a matching listing is found for the phone number you entered, you will be directed to the Claim page.
4. Enter your full name and email address.
   • If your email domain matches the business website (e.g., you@yourbusiness.com), your claim is automatically approved.
   • If the email domain does not match, you will be prompted to complete phone verification.
5. Choose Send Text Message or Call Now to receive a PIN at the phone number currently on file for the listing.

If you cannot receive the text message or automated phone call, or if the claim is still blocked, email cs@ezlocal.com with:

• Direct link to your EZlocal business profile
• Full business name, address, and current phone number
• Your full name and role/position in the business or affiliation

Proof of ownership or affiliation may be required.

Support will manually review and transfer ownership to the rightful business owner (typically within 1-2 business days).

What to Do If Your Listing Is Claimed by a Third-Party Listing Management or Syndication Service

Your EZlocal business listing may be actively managed by an authorized third-party listing management or data syndication service.

To resolve this:

• Contact the third-party service or agency that manages your business listings.
• Request a release of the claim specifically for your EZlocal listing.
• Once the release is processed, return to the claim process on EZlocal (or email cs@ezlocal.com for assistance).

This is a standard procedure across the local directory ecosystem to prevent data conflicts.

How to Update Your Business Phone Number (After Claiming)

Once you successfully verify ownership:

1. Log in to your dashboard at dash.ezlocal.com.
2. Select your business profile.
3. Click Edit Business Information.
4. Update the phone number (and any other details such as hours, description, or photos).
5. Save your changes — updates usually go live immediately.

Need More Help?

Email: cs@ezlocal.com
Phone: (877) 416-2378 (Monday-Friday, 8:30 AM - 4:30 PM)

We typically respond to ownership and verification requests within 1-2 business days.

Connecting your Google Business Profile allows you to view insights, respond to customer reviews, boost your star rating, and manage your business profile and reputation all from one place.

To connect your Google Business Profile to your EZlocal dashboard:

Navigate to Reviews > Connect Google.

Alternately, you can also connect to Google via the Listings Sync page. Make sure you connect using the same email address that you use to manage your Google Business Profile.

Voice Search Apps

Get found in voice search and AI queries by submitting your relevant business details to voice search apps and voice search data providers. Each voice search app requires structured information related to your business. Voice Search Optimizer is included with your EZlocal Listing Sync Premium subscription. With Voice Search Optimizer, your business information is sent to all of the leading voice search assistants - Google Assistant, Amazon Alexa, Apple Siri, and Microsoft Cortana.

Manually claim your Apple Maps listing to seed Apple Siri. Verify and optimize your Google Business Profile to seed Google Assistant. Make sure your Google Business Profile Q&A feature is enabled. Amazon Alexa and Bixby rely on business information primarily from Foursqaure (primary source) and Yelp (secondary source).

Website Q&A for Voice Search Results

Data for voice search results are also sourced from FAQs provided on business websites.

Voice search technology relies on natural language processing, which means that it is more likely to understand and respond to conversational queries. By including a voice search optimized Q&A section on your website and online busines profiles, you are providing relevant information in a conversational and structured format that can be easily parsed by search engines powered by voice search queries.

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic and should reflect frequently searched questions related to your business and location. Properly marked up, FAQ pages may be eligible to have a rich result on search and an action on the voice assistants, which can help your site reach the right user.

To optimize for voice search, your website information needs to be dialogue-friendly. Answer commonly asked questions related to your product. Use specific keywords that a potential customer would use when they're ready to purchase. Users tend to use long-tail keywords in voice search.

Website Integration

Use the EZlocal Voice Search FAQ builder to generate HTML code for multiple Voice Search FAQs for your business website. The HTML code generated allows you to embed the discoverable FAQs into your webpage.

From your business dashboard, go to Profile > Q&A:

Once you complete the Q&A, copy and paste the generated code onto the HTML webpage of your business website where you want the FAQ's to appear. Schema markup is a type of structured data — essentially, it’s code you add to your website’s HTML that helps Google and other search engines provide more detailed results.

EZlocal's Voice Search Optimizer entails optimizing your business content, location, and brand information to increase your likelihood of ranking in voice search results. Voice Search 'SEO' is mostly about sending the proper data to Google Search, Apple Maps, Facebook, and Bing.

With Listing Sync Premium, EZlocal delivers a Voice Search Readiness by ensuring optimal information for the top voice assistants.

Everyone has some sort of device these days that you can speak into to get results. Amazon Alexa, Apple Siri, Google Assistant; whether it's on your phone or it’s sitting in your home, they are everywhere. But how can you use them to your advantage?

There are 3 types of voice searches:

1. Direct: a voice command such as "Hey Alexa, call EZlocal" or "Ok Google, make a reservation at Olive Garden".
2. Discovery: searches such as "plumbers near me" or "what are the best hair salons near me?".
3. Knowledge search: a voice question such as "Siri, how often should I replace my windshield wipers?" Most customer conversions happen through Discovery and Direct search, however knowledge search can also drive traffic and convert customers when they are looking for your expertise on a topic.

Related: How to Optimize for Voice Search Apps