How to Optimize for Voice Search

1) Voice Search Apps

Get found in voice search by submitting your relevant business details to voice search apps and voice search data providers. Each voice search app requires structured information related to your business. Voice Search Optimizer is included with your EZlocal Listing Sync Premium subscription. With Voice Search Optimizer, your business information is sent to all of the leading voice search assistants - Google Assistant, Amazon Alexa, Apple Siri, and Microsoft Cortana.

Manually claim your Apple Maps listing to seed Apple Siri. Verify and optimize your Google Business Profile to seed Google Assistant. Make sure your Google Business Profile Q&A feature is enabled. Amazon Alexa and Bixby rely on business information primarily from Foursqaure (primary source) and Yelp (secondary source).

2) Website Q&A for Voice Search Results

Data for voice search results are also sourced from FAQs provided on business websites.

Voice search technology relies on natural language processing, which means that it is more likely to understand and respond to conversational queries. By including a voice search optimized Q&A section on your website and online busines profiles, you are providing relevant information in a conversational and structured format that can be easily parsed by search engines powered by voice search queries.

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic and should reflect frequently searched questions related to your business and location. Properly marked up, FAQ pages may be eligible to have a rich result on search and an action on the voice assistants, which can help your site reach the right user.

To optimize for voice search, your website information needs to be dialogue-friendly. Answer commonly asked questions related to your product. Use specific keywords that a potential customer would use when they're ready to purchase. Users tend to use long-tail keywords in voice search.

Website Integration

Use the EZlocal Voice Search FAQ builder to generate HTML code for multiple Voice Search FAQs for your business website. The HTML code generated allows you to embed the discoverable FAQs into your webpage.

From your business dashboard, go to Profile > Q&A:

Once you complete the Q&A, copy and paste the generated code onto the HTML webpage of your business website where you want the FAQ's to appear. Schema markup is a type of structured data — essentially, it’s code you add to your website’s HTML that helps Google and other search engines provide more detailed results.