EZlocal Help Center: listing-sync


Listing Sync is one of our most popular add-on solutions and works as a complementary product to Listings Distribution.

With Listing Sync, you can instantly publish, update, and enhance the accuracy of your local business listings across high-traffic sources, protect from 3rd-party changes, and suppress duplicate listings.

Some of the added benefits of Listing Sync include:

  • Syncs your business info in real-time (24-48 hours)
  • Additional 30+ reputable business listing sites
  • Syncs your business info to built-in car navigation systems
  • Syncs hours of operation
  • Create and updates business listings
  • Fixes listing errors
  • Allows for an unlimited number of updates
  • Protects listings against manipulations by third parties
  • Duplicate suppression management
  • Continually monitors listing accuracy

Combining Listing Sync with Listings Distribution is the fastest and most effective way to optimize your business for local search engine visibility. Trusted by 100,000+ small businesses nationwide!

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Make sure all of your profile data is complete in EZlocal.

Along with your basic business information, like business name, address, phone number and primary category, it’s important to include other important details such as: website, email, hours of operation, business description, logo, and photos.

The following fields, at minimum, must be filled out in order to ensure submission to the maximum number of directories:

  • Business Name
  • Business Address (Service Area Businesses: choose option to 'hide' address)
  • Primary Phone
  • Website
  • Primary Category
  • Business Description (200 characters minimum)
  • Business Hours

What happens next?

Once you activate Listing Sync, your business profile information in EZlocal will be treated as the primary “trusted source” of information to distribute to the local search ecosystem

You can expect to see your location information sync across partner directories within a few minutes to a few weeks, depending on the directory. Most syncing should complete within 24-48 hours. If your location information requires data cleansing this can take up to 6 weeks to complete.

To ensure submission to the maximum number of directories, it’s important to include business details such as: website url, primary category, hours of operation, and business description (200 characters).

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When a Listing Sync subscription is canceled with EZlocal, we simply stop syndicating your information to publishers and data aggregators. We never send old data or attempt to revert your listings. However, in the absence of EZlocal or another provider with API integrations actively managing a listing, the data for each listing may change over time as the publisher relies more heavily on other non-direct data sources, including aggregators and crowdsourced user-generated content. Since each publisher takes a different approach, this will happen at a varied pace and could lead to disparity of data points from publisher to publisher.

In the absence of someone, like EZlocal, explicitly keeping the data updated and accurate via a direct API integration, most publishers will look to a combination of third-party data sources in an attempt to stay up to date. Unfortunately, there is no one-time permanent fix for a listing.

Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.

Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

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We will be adding multi-location account management soon! For now, the only way to manage multiple locations is to create a unique account (unique email) for each location. You must also purchase an individual subscription for each location you wish to manage through Listing Sync.

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Listing Sync listings are submitted with the listing data you provide, however, the listing site may re-format this to match their address standards.

As this is the case, accuracy may largely depend on the quality of your data.

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Yes. You will be required to enter a business address for verification purposes and so that we can determine the service area.

Your address should reflect your actual, real-world location. Completing the Street Address field is required. Use an accurate address and service area for your business location. Virtual offices and PO boxes are generally not considered real-world addresses and you should avoid using them to create local business listings.

You can then select the ‘Service Area Business (hide address from public view)’ checkbox. With this option selected your business address won’t be sent from us to directories within our Listing Syndication Network. However, please keep in mind that this option changes the directories that we support for your business location. Data Aggregators like Data Axle, Localeze, and Foursquare require a verifiable address.

In the Listing Sync dashboard, certain listings may be marked as 'show address to get listed' if your business is a Service Area Business (SAB).

Disabling the SAB functionality in the business profile will allow Listing Sync and/or Listing Distribution to submit your business information to the various data aggregators/sources for updates.

If a directory already has a business address for your SAB location, it won’t be removed by selecting the ‘hide address’ option. You will need to reach out to the publisher directly to have your address removed or hidden from public view.

Service Area Businses Checkbox Screenshot

Note: The general rule of thumb for many directories (e.g., Google Business Profile, Bing, Yahoo, etc.) is that you need a physical address. Not all listing sources support P.O. Boxes or virtual addresses.

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You can update your billing and account information from the settings (gear icon) tab at the top right corner of the dashboard or by visiting: https://dash.ezlocal.com/account/

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To cancel your monthly subscription, click here.

You may also submit a cancellation request by emailing cs@ezlocal.com or by contacting EZlocal Support at (877) 416-2378 Monday through Friday 8:30 AM - 4:30 PM Central Time.

If you signed up for the 30-day trial, as long as you request cancellation prior to your billing date, you will not be charged. Billing is month-to-month. You may cancel at any time.

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Connecting your Google Business Profile allows you to view insights, respond to customer reviews, boost your star rating, and manage your business profile and reputation all from one place.

To connect your Google Business Profile to your EZlocal dashboard:

Navigate to Reviews > Connect Google.

Alternately, you can also connect to Google via the Listings Sync page. Make sure you connect using the same email address that you use to manage your Google Business Profile.

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Yes. You can choose to hide your address with EZlocal, however this will impact the directories we are able to push your data to. For more information, please see our help article about service area businesses.

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Helpful Information

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Both Listing Sync and Listing Distribution (included with Listing Sync Premium) are complimentary solutions to building valuable local listing citations and improving search rankings.

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