How quickly does Listing Sync update business listings?

New Listings Timeline: For new business locations, Listing Sync performs pre-sync checks, data cleansing, submission, and directory reviews, with some appearing instantly but typically requiring 1-4 weeks for full propagation across platforms—aligning with general directory processing times to ensure accurate NAP (Name, Address, Phone) consistency, a key Google local SEO ranking factor.
Existing Listings Updates: General updates through Listing Sync are processed by directories within 24-72 hours post-sync, supporting rapid NAP uniformity that enhances Google's trust signals and local search rankings in the Local Pack and Google Maps.
Updates Without Cleansing: These can take around 3 days to reflect, minimizing inconsistencies that could negatively impact local SEO performance and visibility.
Updates Requiring Cleansing: Allow about 2 weeks for thorough data validation, which helps maintain listing accuracy—a crucial factor for sustaining high local SEO rankings and reducing customer confusion.
Google-Specific Updates: If your Google Business Profile is synced, changes often apply in real-time or within 10-30 minutes for minor edits, directly boosting relevance and proximity signals in Google's algorithm for improved local search results.
Bing and Apple Maps Updates: These platforms may have longer cycles, ranging from 24-48 hours to 7-10 business days for Bing and variable for Apple Maps, emphasizing the need for consistent syncing to avoid SEO penalties from outdated information.
Scheduled and Auto-Sync Features: Updates can be pre-scheduled for publication at specified times, with the publisher running every 30 minutes; auto-sync enables regular automatic synchronization, varying by directory, to ensure ongoing accuracy that supports long-term local SEO gains like increased traffic and conversions.