When a Listing Sync subscription is canceled with EZlocal, we simply stop syndicating your information to publishers and data aggregators. We never send old data or attempt to revert your listings. However, in the absence of EZlocal or another provider with API integrations actively managing a listing, the data for each listing may change over time as the publisher relies more heavily on other non-direct data sources, including aggregators and crowdsourced user-generated content. Since each publisher takes a different approach, this will happen at a varied pace and could lead to disparity of data points from publisher to publisher.
In the absence of someone, like EZlocal, explicitly keeping the data updated and accurate via a direct API integration, most publishers will look to a combination of third-party data sources in an attempt to stay up to date. Unfortunately, there is no one-time permanent fix for a listing.
Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.
Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.