EZlocal Help Center: local-seo

Yes, EZlocal offers a free business listing on our web directory. With our free listing, your business can gain online visibility and be found by potential customers. Additionally, we provide free tools to help you manage and enhance your online presence.

For businesses looking for more advanced features and broader reach, we offer additional paid plans:

• Pro: Includes real-time syncing of your business data to 30-40 additional business directories, ensuring consistency and accuracy across the web.
• Premium: Offers all the benefits of the Pro Plan, plus distribution to premium business data aggregators like Transunion/Localeze and Foursquare/Factual, and additional features such as Google My Business integrations for managing reviews and posts, and AI-assisted content generation for websites, logos, and social media.
• Full service: Let our team handle your digital presence from top to bottom. Call (877) 416-2378 or schedule a demo today.

Whether you choose our free listing or one of our comprehensive paid plans, EZlocal is dedicated to helping your business succeed online.

NAP consistency refers to the practice of ensuring that your business's Name, Address, Phone number, and Website (NAP+W) are listed consistently across all online platforms where your business might appear. Here's a breakdown of what this involves and why it's important:

What is NAP?

• Name: The legal or trading name of your business.
• Address: The physical location of your business.
• Phone: The contact number for your business.

Why is NAP Consistency Important?

1. Search Engine Trust: Search engines like Google use NAP information to verify the authenticity and location of a business. When your NAP details match across various sites, it tells search engines that your business is legitimate and where it is located, which can positively influence local search rankings.
2. Local SEO: Consistent NAP data is a key component of local SEO. It helps in getting your business listed in local search results and on maps, increasing your visibility to local customers.
3. User Experience: Consistency in NAP information ensures that potential customers can easily find and contact your business without confusion over multiple listings or conflicting data.
4. Brand Reputation: Inconsistent NAP can confuse customers, leading to a potential loss of trust or missed business opportunities. It might make your business appear less professional or even suspect.

How to Ensure NAP Consistency:

• Audit Your Listings: Use tools like EZlocal Dash to check your business's NAP across various platforms including Google, Bing, Yelp, Yellow Pages, and local directories.
• Standardize Your Information:
• Name: Decide on one official name for your business and use it everywhere. If you have a "doing business as" (DBA) name, stick to that.
• Address: Use the same format for your address. Include suite numbers, street abbreviations consistently (St. vs. Street), etc.
• Phone Number: Choose one phone number to be listed (preferably a local number for local SEO) and ensure it's formatted consistently (e.g., (123) 456-7890 vs. 123-456-7890).
• Update Information: If your business information changes (like moving to a new location or changing phone numbers), update it everywhere simultaneously to avoid discrepancies.
• Claim and Manage Listings: Claim your business on major platforms to control your NAP data. Use services like Google Business Profile, Bing Places for Business, EZlocal, etc., to manage your information.
• Monitor and Correct: Regularly check for inaccuracies or outdated information. Set up alerts or use management software to keep track of your listings.
• Use Schema Markup: On your website, use local business schema markup to explicitly define your NAP, which helps search engines understand and index your business's information more accurately.

Common Issues:

• Variation in Business Names: Using different variations of your business name or abbreviations inconsistently.
• Address Mistakes: Small errors like missing suite numbers, incorrect zip codes, or different address formats.
• Phone Number Variations: Using different formats or listing multiple numbers without clarity on which is primary.

By maintaining NAP consistency, businesses can improve their local SEO performance, enhance customer trust, and ensure that their online presence accurately reflects their real-world location and contact details.

Yes. You can choose to hide your address with EZlocal, however this will impact the directories we are able to push your data to. For more information, please see our help article about service area businesses.