How can businesses leverage Check-ins to optimize local SEO?

• Understanding Check-Ins for Service-Area Businesses: Check-ins allow business owners, especially those with service-area models, to document completed jobs tied to specific neighborhoods, providing location-specific signals that enhance Google's proximity and relevance factors—key for 2025 local SEO rankings—by demonstrating active operations across your service area.
• Title Optimization: Craft titles by combining service keywords (e.g., "Roof Repair in Downtown Seattle") with the job's area, boosting keyword relevance and on-page signals in local searches, which Google uses to improve visibility in the Local Pack and Google Maps for targeted queries.
• City, State, Zip Specification: Accurately input the job's location to map your service footprint, helping Google refine proximity signals—a core 2025 ranking factor—for service-area businesses, ensuring better matching to local user intent and expanded visibility across neighborhoods.
• Description Enhancement: Provide a brief, detailed summary of the service, incorporating customer feedback or job highlights; utilize EZlocal's AI tool for keyword-rich content that aligns with Google's emphasis on detailed, relevant GBP-like updates to drive engagement and prominence in local results.
• Adding Photos (Optional but Recommended): Upload high-quality images of the completed work to add visual proof, which enhances user engagement—a growing 2025 local SEO factor—and supports Google's preference for photo-rich profiles, leading to higher rankings in image searches and overall visibility.
• Steps to Add a Check-In via Dashboard: Access the check-Ins tab in your EZlocal dashboard (https://dash.ezlocal.com/), click the Check-in button, enter job details, and submit; this process generates fresh content that signals business activity, improving prominence and recency signals for sustained local SEO gains like increased traffic and conversions.

Explore the topic further: https://dash.ezlocal.com/help/article/what-are-check-ins