What does a strong online reputation look like for small businesses?

A strong online reputation includes a high volume of positive reviews, consistent business information (Name, Address, Phone) across directories, active customer engagement, valuable content, transparency, and regular monitoring. These elements help build trust, support local search visibility, and encourage customer loyalty.

Key signs include:

• Mostly positive reviews (4–5 stars) on platforms like Google and Yelp.
• Accurate and uniform business details everywhere online.
• Timely, professional responses to customer feedback.
• Helpful content that demonstrates expertise.
• Open and authentic communication.
• Ongoing tracking of reviews and mentions.