How is EZlocal's Website Builder smarter than responsive design?

EZlocal Website Builder not only allows you to change the way your content displays on each device, it also sends as little data as necessary to each device, so that smaller devices don't need to load (and then hide) content that you only want your visitors to see on a larger screen. It also pushes the envelope for responsive design, letting you customize content not only based on the device it's being viewed but in some cases based on the date or other variables of your choice!