What Are Data Aggregators?
Data aggregators, such as Data Axle (Infogroup), Foursquare, Dataprovider.com, and Neustar (Localeze), are specialized platforms that collect, verify, and distribute business and consumer data to a vast network of digital ecosystems. These include online directories, search engines, review platforms, mobile apps, voice assistants (e.g., Apple's Siri), navigation systems, and even offline resources like telephone directories and government records. By centralizing accurate business information, aggregators ensure consistency across hundreds of sources, a cornerstone of effective local SEO strategies. With EZlocal Dash's Listing Sync Premium, your business data is seamlessly submitted to these major aggregators, amplifying your online visibility.
Why Are Data Aggregators Important for Local SEO?
Consistent business data across multiple platforms drives two key outcomes for local SEO success:
- Enhanced Search Engine Trust: Search engine crawlers, such as Google's WebCrawler, validate business information by cross-referencing multiple sources. Consistent data from aggregators boosts confidence scores, improving rankings on Google Maps and organic search results.
- Improved Backlink Authority: Accurate listings create high-quality backlinks from reputable sources, strengthening your website's domain authority and elevating SEO performance. Industry insights suggest that businesses leveraging data aggregators can see a 20-30% uplift in local search rankings due to enhanced data consistency.
How Does Dash Premium Work with Data Aggregators?
- Frequent Updates: Upon creating or modifying a listing in EZlocal Dash, your business data is transmitted to aggregators within 24 hours. Weekly resubmissions ensure aggregators maintain the most current and accurate information, mitigating data decay from user-generated content or errors.
- Duplicate Listing Resolution: Dash Premium (Listing Sync Premium) submits corrected data to aggregators, which employ proprietary processes to identify and eliminate duplicate listings, streamlining your online presence.
- Timeline for Results: After submission, aggregators typically confirm data accuracy within 6-8 weeks. Downstream sources (e.g., directories, apps) query aggregators at varying intervals—weekly, monthly, or longer—meaning full propagation timelines depend on each source’s update cycle.
How Often Can I Update My Business Profile?
With an active Dash Premium subscription, you can modify your business profile unlimited times. This flexibility ensures your Name, Address, and Phone Number (NAP) data, along with other details, remain accurate and aligned with your branding.
Why Is Listing Sync Premium a Monthly Subscription?
Local SEO is an ongoing process, as listings can degrade over time due to user-generated content, outdated records, or algorithmic shifts. Dash Premium’s weekly data resubmissions to aggregators maintain and expand your web presence, ensuring long-term accuracy and maximizing listing distribution. Continuous engagement is critical, as studies show that inconsistent NAP data can reduce local search visibility by up to 25%. The subscription model supports sustained SEO value, protecting your established online authority.
Where Do Online Listings Originate?
Online directories draw business data from diverse sources, including:
- Direct submissions by business owners
- Government databases
- User-generated content (UGC)
- Google sources (e.g., MapMaker, Google Places)
- Major data aggregators (the most authoritative in the U.S.)
By prioritizing submissions to top-tier aggregators, Dash Premium (Listing Sync Premium) ensures your business data is weighted heavily by search engines and directories, optimizing your local SEO footprint for maximum reach and impact.
