What is the citation value of a free business listing?

A free business listing creates a citation—an online mention of your Name, Address, and Phone number (NAP). These help Google verify your details, boosting local pack rankings and visibility in AI responses.

Why business listing citations matter:

Higher rankings: Consistent business listing citations lead to higher rankings. Top 3-pack businesses have consistent citations.
More visibility: Online directories have a significant impact on local search results.
Builds trust: Accurate NAP strengthens E-E-A-T for reviews and conversions.
AI advantage: Citations help you appear in local AI searches.

Top free US citation sites (prioritize high-DA sites):

Category	Sites (DA)
Core	Google Business Profile (100), Apple Maps (99), Yelp (93), Bing (93)
Social	Facebook (94), LinkedIn (99), Instagram (93)
Reviews	BBB (91), TripAdvisor (93)
Directories	Foursquare (91), Yellow Pages (75), EZlocal (79), MapQuest (91)
Local/Niche	Chamber of Commerce, Patch (90)

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