What are business citations and why do they matter?

A citation is an online mention of NAP, an online mention of your Name, Address, and Phone number (NAP). Consistent citations across directories can help verify your business to search engines.

Why business listing citations matter:

Higher rankings: Consistent business listing citations may contribute to better local performance. Top 3-pack businesses have consistent citations.
More visibility: Online directories have a significant impact on local search results.
Can support trust: Accurate NAP strengthens E-E-A-T for reviews and conversions.
AI advantage: Citations help you appear in local AI searches.

Top free US citation sites (prioritize high-DA sites):

Category	Sites
Core	Google Business Profile, Apple Maps, Yelp, Bing
Social	Facebook, LinkedIn, Instagram
Reviews	BBB, TripAdvisor
Directories	Foursquare, Yellow Pages, EZlocal, MapQuest
Local/Niche	Chamber of Commerce, Patch

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