How can businesses leverage AI for effective brand reputation management?

AI tools can assist with monitoring mentions, analyzing sentiment, suggesting responses, and creating content, streamlining processes while requiring human oversight for nuance and authenticity.

Useful applications:

• Real-time alerts for new reviews or mentions.
• Insights into feedback trends.
• Draft responses for efficiency.
• Competitor sentiment tracking.

Human review ensures empathetic, accurate handling, especially for sensitive feedback.